30 indie music solutions #26

26. Knowing which content converts

Not all content is equally valuable. A funny video might get views but not bring in real fans, while a simple acoustic performance could lead to streams and ticket sales. Pay attention to what actually moves people to take action. Focus less on vanity metrics and more on meaningful results. Beyond this knowing which platform works for you best is imperative. Instagram works for some artists and their styles of content, Tik Tok or Youtube for others. Test and determine.